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Benefits of using Linkedin

Mary Campbell-Cree, 6 May 2010

LinkedIn is a fantastic business networking service.

As the economy plummeted in 2009, LinkedIn's popularity skyrocketed, not only with millions more members but also partnerships with IBM, Microsoft and Twitter. If you're on the hunt for a new job - or just looking to ramp up your activity and connections then these tips help you get more from this great service.

1. Groups. Actively participate in a handful of groups related to you. Find "Groups" on the navigation bar. From here you can search for a group to join, manage your groups or start a new one. Groups will keep you updated and as a forum for you can ask and answer questions.

2. Advanced People Search. Try using this search method instead of the basic search when looking for new connections. The "Advanced People Search" allows you to find contacts based on geographic area, company, keyword, industry and more.

3. Company Buzz. Under "More..." choose "Application Directory". This brings you to a page with a number of applications that you can add to your homepage and profile. The "Company Buzz" tool aggregates mentions of a company from Twitter, allowing you to discover relevant trends and comments about a company. So you could use this to see what is trending from Twitter.

4. Recommendations. Getting recommendations from colleagues, managers and clients alike that are succinct and relevant help bring more credit and validity to your profile.

5. Events. Under "More..." choose "Events". Here you can view events (including webinars) that your connections are attending, search popular events and find ones to attend. It's a great way to find and connect with new people.